We help companies create products and services that deliver great experiences that improve people’s lives.

What We Do

Need a user interface for your website, software product, or hardware device? We've done those. Need help evolving your product strategy based on new insights into customer needs? We've done that too. Need to integrate your customer experience across multiple channels and touchpoints? Yep, sure thing.

We design customer experiences for all kinds of products and services.

You should learn more about our services or contact us now.

Mission Bicycle Store

Creating the in-store customer experience for a boutique retailer

Harvard Business Review

Integrating HBR's timely and timeless management ideas online and off

Essays

Design Citizenry: Sharing What You Know

Secrets. We keep them for many different reasons — surprise, protection, delight, shame. In business, where process and methodology are often the main product, secrecy is often competitive advantage. Having an advantage over your competitors is not a bad thing. It’s part of a defensible strategy that gives you a unique position in the marketplace. Your execution on this strategy — your product or service — is why people come to you in the first place. However, I would argue that most of what we regard as valuable secrets can be given away. I'm not proposing that Coca-Cola give away… More »

by Andrew Crow

Blog

Twitter

RT @SenchaInc: RT @Abby_the_IA: Thanks again to @SenchaInc -- got the iPad I won at #uxweek in the mail today!!! — You're welcome!

from Adaptive Path about 8 hours ago

Watch our video:
Adaptive Path
in 2 ½ Minutes

Want to know more about the work we do? This short video will give you the lowdown. Even if you think you know us, you might be surprised what you'll discover. Watch our video.