We help companies create products and services that deliver great experiences that improve people’s lives.

What We Do

Need a user interface for your website, software product, or hardware device? We've done those. Need help evolving your product strategy based on new insights into customer needs? We've done that too. Need to integrate your customer experience across multiple channels and touchpoints? Yep, sure thing.

We design customer experiences for all kinds of products and services.

You should learn more about our services or contact us now.

Mission Bicycle Store

Creating the in-store customer experience for a boutique retailer

Harvard Business Review

Integrating HBR's timely and timeless management ideas online and off

Essays

Making Design Principles Stick

Creating great experiences requires making choices that serve both users and the organization. And this means constantly making trade-offs. With so many possibilities and so many great ideas out there, it's an ongoing challenge to make the choices and decisions necessary to design a coherent product experience. So what tools are helpful in guiding decisions that will deliver a great product? One of the tools in the Adaptive Path tool belt is design principles. In this essay, we share what they are and how to keep them working for you as your product evolves. Design principles in a nutshell Design… More »

by Kate Rutter

Blog

Twitter

MX speaker Margaret Gould Stewart presenting at TED University this week. Register for MX w/ code TWIT for 10% off. http://bit.ly/9z5PoH

from Adaptive Path about 10 hours ago

Watch our video:
Adaptive Path
in 2 ½ Minutes

Want to know more about the work we do? This short video will give you the lowdown. Even if you think you know us, you might be surprised what you'll discover. Watch our video.