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Henning Fischer


The Team

Henning Fischer is a design strategist for Adaptive Path. His principal focus is on design research and strategy development. He has worked with a diverse group of organizations to develop multi-channel strategies for communications, services, and products for the web and beyond.

Professional Background

Henning holds a Master of Design from the Institute of Design at Illinois Institute of Technology, where he focused on the confluence of business analytics, design, and user research. Prior to joining Adaptive Path, Henning specialized in web strategy at Diversified Media Design and the Ruder Finn Group, consulting for a range of clients.

Henning's portfolio of skills include digital product strategy development, business concept illustration, and user-centered research and analysis techniques.

Past clients include Ameriprise, Eli Lilly, Guggenheim Museum, Hallmark, Hunter Douglas, Japan Society, LeapFrog, Magellan, Novartis, Trek Bicycle Corporation, uGenie, Vanguard Financial.

In addition to his degree from the Institute of Design, Henning holds a bachelor's degree in International Relations from Tufts University in Boston and a Certificate in Graphic and Digital Design from the Parsons School of Design in New York. He speaks German fluently and is diligently working on his Mandarin to impress his in-laws.


A picture of Henning Fischer.

Latest Essay

Business Case Modeling for Design
“Thomas Watson Jr., the man responsible for transforming IBM into a computer giant, famously declared that "good design is good...” Read more »

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