Rachel Hinman

Rachel Hinman is a design strategist for Adaptive Path. She's inspired by talking and spending time with the people who live with the experiences she designs. Rachel applies this empathy for people to create business solutions that are valuable to customers and businesses alike.

Professional Background

Rachel's passion for people, design, and business has been the driving force of her career for the last decade. At Adaptive Path, Rachel's focus is on developing insights about people and using those insights to create valuable user experiences that support multi-channel, multi-platform design strategies.

Prior to joining Adaptive Path, Rachel worked within Yahoo's mobile group, employing user-centered methods to inform the design and strategy of Yahoo!'s mobile products. She has extensive experience leading research studies on mobile phone usage in the US, Europe, and Asia and writes and speaks frequently on the topic of mobile research and design. Recently, she was a featured perspective in Mobile Persuasion: 20 Perspectives on the Future of Behavioral Change, edited by BJ Fogg and Dean Eckles.

Her clients and previous employers have included IDEO, Microsoft, Yahoo, General Motors, Clorox, and Kaiser Permanente.

Rachel received a Masters Degree in Design Planning from the Institute of Design in Chicago.