Rachel Hinman

Rachel Hinman is a mobile design strategist for Adaptive Path. With over a decade of design industry experience, she is a strong believer in approaching mobile design and strategy from an empathic, human-centered perspective.

Professional Background

Rachel's passion for people, design, and the belief that people can use technology to improve their lives has been the driving force of her career for the last ten years. At Adaptive Path, Rachel applies her unique empathic perspective to the design process, enabling innovative solutions that have a positive impact on people's lives.

Prior to joining Adaptive Path, Rachel worked within Yahoo!'s mobile group, employing user-centered methods to inform the design and strategy of Yahoo!'s mobile products. Much of her work-to-date has focused on improving the experience of accessing internet content on a mobile device. She recently co-authored an HCI case study on mobile internet use "They call it 'surfing' for a reason: Identifying mobile Internet needs through PC deprivation" with Mirjana Spasojevic and Pekka Isomursa of Nokia and presented the paper at CHI 2008.

Rachel's innate sensitivity to people and culture have proven powerful skills in the field, enabling her to successfully lead research studies on mobile phone usage in the US, Europe, and Asia. She writes and speaks frequently on the topic of mobile research and design and was recently a featured author in Mobile Persuasion: 20 Perspectives on the Future of Behavioral Change, edited by BJ Fogg and Dean Eckles.

Rachel received a Masters Degree in Design Planning from the Institute of Design in Chicago. Her clients and previous employers have included IDEO, Microsoft, Yahoo! Mobile, Nokia, General Motors, and Kaiser Permanente.

Upcoming Appearances

September 1
Rachel Hinman will be speaking to the folks at Mobile Monday, Amsterdam.

September 4-6
Rachel Hinman will be attending Lift Asia in Jeju Island, South Korea

September 18
Rachel Hinman will be presenting at Mobilize in San Francisco, CA

September 24-26
Rachel Hinman will be attending PICNIC in Amsterdam, The Netherlands