Kim Cullen is a visual designer at Adaptive Path. She strives to create products and services that are both useful and beautiful. Kim firmly believes that visual form can have a profound impact on human experience and is integral to creating smart strategies and empathic design.
Professional Background
Prior to Adaptive Path, Kim has worked in a range of industries: from big advertising to small technology startups, public classrooms to art museums. Her extensive work with museums and exhibitions has led to carefully study the impact of design on human behavior in the physical world. She has carried this experience to the digital realm, collaborating with engineers at several start-ups to develop intuitive, responsive online experiences based on user feedback and behavioral analysis.
Past clients include Adobe, HP, Motorola, Saturn, Justin.tv, Chronicle Books, Wolfgang Puck, and the Museum of Modern Art (in both New York and San Francisco).
Kim has a degree in Visual Art and Semiotics from Brown University and additional training in graphic design from California College of the Arts. A former teacher and a self-described "font nerd," a favorite hobby is teaching friends to identify and classify serifs in the wild.

The Adaptive Path Team
- Alexa Andrzejewski
Interaction Designer - Analisa Lono
Events Coordinator - Andrew Crow
Senior Experience Designer - Brandon Schauer
Experience Design Director - Brian Cronin
Project Manager - Chiara Fox
Senior Information Architect - Christian Palino
Design Strategist - Chula Carlson
Controller - Dan Harrelson
Design Technologist - Gina Crescenti
Client Relations Associate - Henning Fischer
Design Strategist - Jared Cole
Design Strategist & Interaction Designer - Jennifer Bolduc
Human Resources Director - Jesse James Garrett
President - Julia Houck-Whitaker
R&D Manager - Ix
Experience Designer - Kate Rutter
Senior Practitioner - Kim Cullen
Visual Designer - Laura Kirkwood-Datta
Vice President of Professional Services - Leah Buley
Experience Designer - Michael Meyer
CEO - Nancy Markiet
Facilities Coordinator - Pam Daghlian
Event Manager - Patricia Merino Price
Client Relations Manager - Paula Wellings
Experience Designer - Peter Merholz
President - Rachel Brune
Project Manager - Rachel Glaves
Experience Designer - Tamara Wayland
Client Relations Manager - Teresa Brazen
Project Manager - Todd Elliott
Project Manager - Todd Wilkens
Design Researcher & Manager, Austin Office - Trina Hancock
Visual Designer
Board Members
Emeritus
- Dan Saffer
- David Verba
- Janice Fraser
- Jeffrey Veen
- Indi Young
- Lane Becker
- Mike Kuniavsky
- Rachel Hinman
- Ryan Freitas
- Sarah B. Nelson
Where do great ideas come from?
At Adaptive Path, our ideas are driven by the work we do. We do consulting for user interface and user experience design, and offer conferences, training and education for UX designers.
From field ethnography, UI wireframes and task flows, to visual design and implementation, we do it and we teach it.
Learn more in our video, Adaptive Path in 2 ½ Minutes:
Want to know more about Adaptive Path? You should read more about our services or contact us to find out how we can help you!
