Measure Map is an online web application developed by Adaptive Path that collects and analyzes blog-specific traffic statistics. Measure Map was acquired by Google in February 2006.
Highlights
Measure Map collects and analyzes blog-specific traffic statistics and presents them in a browsable interface that encourages exploration. It is an experience that offers meaningful insight into the effects caused by small changes in how you blog, rather than the overwhelming complexity of most web stats tools with their query/report-style analytic methods. Measure Map provides understanding by refocusing the difficult problem of web statistics and solving it just for blogs.
Measure Map helps you understand what people do at your blog, and what influence you are having on the world.
- Easily navigate the numbers that matter
- Track links to see who sends you traffic
- Find out what people do at your site
- Setup is a breeze—it only takes a minute
Testimonials
Sean Coon
Connecting the Dots
"Overall, the presentation of Measure Map is a joy of an experience to view, read, manipulate and explore. Bloggers are going to be able to digest this experience with very few usability difficulties."
Kay Smoljak
Zombie Coder Kay
"Measure Map only tells you a handful of things about your site's visitors—what it tells you are just the things that are useful to a blogger. It's this paring away of excess information that makes it so sexy."
Chris Garrett
Performancing.com
"This product is the first I have seen that properly caters to the blogger in terms of what you see, ease of use and appropriateness for purpose."
Michael Lee
Addison Road
"I'm blown away. First things first: the design is fantastic. I'm a fan of the new push toward simpler icons, cleaner layouts, and MMap has that locked."