Google Launches Adaptive Path and Stopdesign's Redesign of Blogger.com

For Immediate Release

San Francisco, CA, May 10, 2004 – Google’s Blogger.com, the epicenter of the global blogging phenomenon, has launched a new user-friendly, standards-compliant design produced by Adaptive Path, the industry’s leading user-experience consultancy, and visual design firm Stopdesign.

Since Google’s acquisition of Blogger.com, a Web-based tool that enables anyone to publish on the Web instantly, the Blogger team has been striving to make the tool easier to use. Evan Williams, co-founder of Blogger, says, “Our goal for this redesign was to enable people who had never even heard of a blog to be publishing their own blog in less than five minutes.”

Adaptive Path was brought in to redesign key areas of the Blogger.com registration system and to assist Google in developing a deeper knowledge of the many ways people want to use their blogs. “Google clearly understands the value of a good user experience,” says Jeffery Veen, Adaptive Path partner and project lead. “They had very specific goals for this redesign, and our close collaboration made it possible to achieve them.”

“As a user-focused company, Adaptive Path realizes that lean, clean design is essential to the site’s usability,” says Jeffrey Zeldman, founder of The Web Standards Project. “This is a best practice of today’s Web design. I’d expect nothing less from this company.”

The new look was created by Douglas Bowman of Stopdesign, a San Francisco firm known for its elegant, standards-based design. “With this redesign, we focused on making Blogger.com much more friendly and approachable,” Bowman says. The design features rounded corners, large icons, direct concepts, and helpful directions.”

Adaptive Path and Stopdesign worked with Google to pare down the sign-up process, making it short, intuitive, and effortless for first-time visitors. “Don’t know what a blog is? We define that right up front so that anyone visiting Blogger.com gets a quick understanding of what a blog can be from the minute they hit the homepage,” Bowman says. New tour pages walk through the concepts in more detail.

Veen adds, “Our goal was to transform Blogger.com, so that anyone interested in publishing to the Web can now use Blogger to easily start their own blog in a matter of minutes.”

About Adaptive Path

Headquartered in San Francisco, Adaptive Path is a user experience consulting, research and training firm that has provided custom services to a range of clients, including Fortune 50 corporations, pure-Web startups, and established not-for-profit organizations.

Contact

Bryan R. Mason
bryan@adaptivepath.com
Adaptive Path
363 Brannan St.
San Francisco, CA 94107
Phone: 1-415-495-8270