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Jeffrey Veen


The Team

Jeffrey Veen is one of the founding partners of Adaptive Path and project lead for Measure Map, the well-received web analytics tool acquired by Google in 2006. After five years with Adaptive Path, Jeff moved on to Google, where he lead the redesign of their Analytics product and managed their web apps UX team. He left Google in May, 2008, to work on personal projects.

As a strong voice for the strategic importance of design, Jeff's influence over Adaptive Path's direction and philosophy is undeniable. Although Jeff will no longer be an employee of Adaptive Path, he will continue to influence the company as a creative colleague and a good friend. We will miss Jeff, but we look forward to a productive relationship in the years ahead.


A picture of Jeffrey Veen.

Web page icon Visit Jeff's Personal Site
http://veen.com/

Latest Essay

Making A Better CMS
“Most open source content management software is useless. The only thing worse is every commercial CMS I've used. But it doesn't have to be that way.” Read more »

See All Essays by Jeff »

The Adaptive Path Team

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Where do great ideas come from?

At Adaptive Path, our ideas are driven by the work we do. We do consulting for user interface and user experience design, and offer conferences, training and education for UX designers.

From field ethnography, UI wireframes and task flows, to visual design and implementation, we do it and we teach it.

Learn more in our video, Adaptive Path in 2 ½ Minutes:

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