Business blogs are taking off. Are you up to speed? Learn how your business can harness the power of weblogs to improve communication and efficiency at this hands-on workshop.
This day-long workshop will cover a variety of subjects including:
Introduction/History
How/why blogging started, early pioneers, early inventions, etc.
Examples/Media
Samples of biz-related blogs, for-profit blogs, media coverage, highlights, etc.
Competitive Analysis
Overview of tools, customization options, hosting arrangements, etc.
Lunch
Elements
Art of linking, blog-friendly writing & design, etc.
Features & Options
Commenting, archiving, searching, categories, calendering, syndication, etc.
Blogging for Real
We'll set up a blog from scratch and blog links, notes, articles, questions, and comments.
Wrap-up
Who should attend?
Anyone interested in learning more about the business opportunities presented by weblogs. This includes professionals involved in business, marketing, publishing, design, customer service, project management, and more.