Seasoning with Stakeholders
Monday, August 14, 11:45-12:30 PM
by Charles Warren
Too many stakeholders in the kitchen? Today's complicated "systems" often require the input of many to deliver useful products. This session will discuss how to leverage stakeholders in the design process and avoiding delivering bland, compromised products.
About Charles Warren
Charles Warren joined IDEO in early 2003. He is co-practice lead for IDEO's Transformation practice group. Transformation helps IDEO clients develop their own ability to routinely create remarkable products, services and experiences for their customers by changing the way they work. "We help IDEO clients learn to build their own design and innovation capabilities."
Prior to joining IDEO, Charles was the co-founder of BSW Group, a company that packages methodologies and processes developed by experts in various business disciplines and licenses them to consulting firms.
Prior to BSW Group. Charles Warren was with the Idea Factory in San Francisco as VP of business development where he helped sell and lead projects for clients including the United States Navy, and the Government of Singapore on the design of the country's media and entertainment industry. Before the Idea Factory, Charles worked for the consulting firm Scient, where he helped launch Scient's Innovation Acceleration Lab in San Francisco. He helped develop the practice and sold its offerings to Scient's enterprise clients.
From 1995-1998, Warren was instrumental in growing a number of technology and consulting firms in New York City, including Cactus (sold to 3-M in 1997), Doug Evans & Partners (now Servador.com), and Scient in 1998. Among the companies that Warren led engagements for include Young and Rubicam, Adobe Systems, Ogilvy & Mather, Chase Manhattan Bank, First Union, Wells Fargo, and Baxter.
After working in New York for renowned print publisher Pace Editions, Charles cofounded Serena+Warren, Inc., which pioneered the use of technology to transform the fine art prints of contemporary artists by combining cutting-edge digital tools and traditional printmaking processes. Museums around the world, including the Museum of Modern Art in New York, acquired these groundbreaking projects for their collections.
Charles graduated with a BA from the University of Michigan where he studied design, computer science, and art history.