Keynote: ClearRx: From Masters Thesis to Medicine Cabinet
Monday, August 13, 9:15-10:15 AM
About Deborah Adler
Deborah Adler is a principle designer and the inspiration behind Target's ClearRx system. Motivated by a desire to make people's lives easier and safer, she designed a comprehensive system for packaging prescription medicine as her Masters thesis. The result -- a completely reinvented prescription bottle and label. She brought this innovation to Target, and together they developed the ClearRx system.
Currently Deborah is a senior designer at the multi-disciplinary design firm Milton Glaser Inc. in New York City, where she works directly with the legendary Milton Glaser. In her role, Adler provides solutions to clients seeking new directions in visual communications, signage programs, and brand identity. Her work includes projects ranging from identity systems, magazines and posters to product packaging, restaurant interiors, and environment design.
Her work has been featured in New York Magazine, and on NBC Nightly News, CBS Sunday Morning and National Public Radio, among others. The ClearRx bottle was also featured in The New York Times Magazine "The Year in Ideas" issue of 2005 and listed as "The Best Inventions of 2005" in Time Magazine and Business Week.
Additionally, her work is in the permanent collection at the Museum of Modern Art (MoMA), and it was just featured in the Cooper-Hewitt exhibition, Design Life Now: National Design Triennial 2006. It has been shown at the School of Visual Arts in a solo exhibition: From Masters Thesis to Medicine Cabinet.