Stop Putting Lipstick on the Pig
Tuesday, October 23, 2:00-2:45 PM
by Irene Au
Can User Experience teams really be successful in-house? User Experience teams are often involved too late in the development process to have an effective impact. As a result, teams feel they are left to "clean up" the interface. User Experience pundits claim companies need a Chief Design Officer to create successful, compelling user experiences. Yet, most companies don't have one. Irene Au will share her perspective on how to affect change from the inside of companies to get the rest of the organization to be user-focused.
About Irene Au
Irene Au is currently Director of User Experience at Google, where her team is responsible for design and user research for Google's products worldwide. She joined Google following eight years at Yahoo! where she founded Yahoo!'s user research and interaction design practice and eventually assumed worldwide responsibility for all product and platform design efforts as Vice President of User Experience and Design. Her career began at Netscape Communications where she was an interaction designer and led cross-product design efforts on Netscape's browser, mail/news client, and page editor. Irene is dedicated to raising the strategic value of design and user research within software companies through better methods and practices, processes, leadership, and quality.