The Long Wow
Tuesday, October 23, 2:45-3:30 PM
Why should an organization follow an experience-based strategy? One of the more powerful arguments is the ability of great experiences to forge a long-term, loyal relationship with customers. But this relationship between customer experience and customer loyalty can be challenging to plan, create, and measure.
In response, The Long Wow is a means to achieving long-term customer loyalty through systematically impressing your customers again and again. Going a step beyond just measuring loyalty, the Long Wow is a systematic, experience-centric approach to fostering and creating it.
About Brandon Schauer
Brandon Schauer is an Experience Design Director for Adaptive Path. He speaks on, writes about, and practices design as a means to create value. He has a decade of experience developing new user experiences on the Web, desktops, and products. His passion for finding and understanding the unmet needs of customers has led him to diverse environments, from the homes of cancer patients to tunnels beneath Walt Disney World.
Brandon holds two master-level degrees from schools with the Illinois Institute of Technology, a Master of Design from the Institute of Design in Chicago and an MBA from the Stuart School of Business. Brandon also has a love of Excel that is unnatural for a designer.