Who Should Attend?
If you are a VP, director, or manager involved in product strategy, product development, service design, or design management, this is a prime opportunity to join peers from around the world for two days of inspiration, education and networking, removed from the hustle and distraction of your working life.
Highlights from MX 2008
Highlight Reel
In just a few minutes, you'll get a glimpse of the best from this year's MX conference.
MX2008 | Highlights from Adaptive Path on Vimeo.
Ryan Armbruster
In this session we learned Ryan's proven techniques for integrating the complexity of human emotions into all elements of experience design.
MX2008 | Ryan Armbruster from Adaptive Path on Vimeo.
Stephen Anderson
To understand how unorthodox ideas can make it through an organization, Stephen looked outside the design industry to filmmaking. Specifically, he analyzed at what it took to make the one of the most influential — and disruptive — films of all time: the original Star Wars movie.
MX2008 | Stephen Anderson from Adaptive Path on Vimeo.
Björn Hartmann
Björn unveiled his leading work in design tools for pervasive computing, sensor based interactions, and design by modification.
MX 2008 | Björn Hartmann from Adaptive Path on Vimeo.
Cordell Ratzlaff
Drawing on experience from Apple, frog design, and Cisco, Cordel helps us understand what it takes to create a culture that fosters breakout products.
MX 2008 | Cordell Ratzlaff from Adaptive Path on Vimeo.
Peter Coughlan
Peter Coughlan describes some organizations that currently deliver great customer experiences, and suggests how organizations might go about strengthening experience design capabilities when this has not been a focus.
MX 2008 | Peter Coughlan from Adaptive Path on Vimeo.
Matt Jones
Matt Jones cites examples from the development of Dopplr and other services, as he discussed recent trends in social software, object-centered sociality, the beginnings of social infrastructure (opensocial, xfn, hcard, openID), personal informatics, and approaches for baking social ettiquette into the design.
MX2008 | Matt Jones from Adaptive Path on Vimeo.
Margaret Gould Stewart
Margaret Gould Stewart, User Experience Manager at Google discusses the traits that make some managers particularly effective, how she has customized her management style over the years to both corporate context and the individuals on the teams she has led, plus some specific tactics and tools she uses to refine and improve her management practices.
MX 2008 | Margaret Gould Stewart from Adaptive Path on Vimeo.
Chip Conley
Chip Conley, CEO of Joie de Vivre Hospitality, spoke at Adaptive Path's MX: Managing Through Creative Leadership conference. His keynote talk titled, PEAK: How Great Companies Get Their Mojo from Maslow explores how to transform the workplace via the three key relationships in business with employees, customers and investors.
MX 2008 | Chip Conley from Adaptive Path on Vimeo.
Stephen Anderson of Viewzi presented:
"Leading the Rebellion: Turning Visionary Ideas into Reality"

A Graphic Guide to MX
As part of the conference, we captured emerging insights from the speakers using graphic recording. The speakers' talks were captured with memorable visuals and colorful typography, providing a visual snapshot of the presentation. At the end of the conference, the key topics were collected into a landscape map, summarizing the emergent patterns and themes.Ryan Armbruster encouraged audience participation during:
"How Emotion Transforms Experience"
