Measure Map is an online Web application, the first product developed entirely in-house by Adaptive Path.
Measure Map Goes to Google
Effective February 2006, Adaptive Path has sold Measure Map to Google. This acquisition is the culmination of Adaptive Path's first initiative to develop products in-house. We set out to provide bloggers with a powerful, simple way to understand participation on their blogs. Our users and the media have praised Measure Map as an innovative approach to analytics; this acquisition by Google reaffirms our belief in the product and those involved.
Highlights
Measure Map collects and analyzes blog-specific traffic statistics and presents them in a browsable interface that encourages exploration. It is an experience that offers meaningful insight into the effects caused by small changes in how you blog, rather than the overwhelming complexity of most web stats tools with their query/report-style analytic methods. Measure Map provides understanding by refocusing the difficult problem of web statistics and solving it just for blogs.
Measure Map helps you understand what people do at your blog, and what influence you are having on the world.
- Easily navigate the numbers that matter
- Track links to see who sends you traffic
- Find out what people do at your site
- Setup is a breeze—it only takes a minute
Testimonials
Sean Coon
Connecting the Dots
"Overall, the presentation of Measure Map is a joy of an experience to view, read, manipulate and explore. Bloggers are going to be able to digest this experience with very few usability difficulties."
Kay Smoljak
Zombie Coder Kay
"Measure Map only tells you a handful of things about your site's visitors—what it tells you are just the things that are useful to a blogger. It's this paring away of excess information that makes it so sexy."
Chris Garrett
Performancing.com
"This product is the first I have seen that properly caters to the blogger in terms of what you see, ease of use and appropriateness for purpose."
Michael Lee
Addison Road
"I'm blown away. First things first: the design is fantastic. I'm a fan of the new push toward simpler icons, cleaner layouts, and MMap has that locked."
Where do great ideas come from?
At Adaptive Path, our ideas are driven by the work we do. We do consulting for user interface and user experience design, and offer conferences, training and education for UX designers.
From field ethnography, UI wireframes and task flows, to visual design and implementation, we do it and we teach it.
Learn more in our video, Adaptive Path in 2 ½ Minutes:
Want to know more about Adaptive Path? You should read more about our services or contact us to find out how we can help you!