Changemakers: Experience Design from the Ground Up
Shifting user needs and an older, outdated information architecture and design demanded a revolutionary redesign of the Changemakers site. The Changemakers management team tapped Adaptive Path to develop the new site's strategy, information architecture, interaction design, and visual design and Enomaly to build the new site.
Services used: User Research, Experience Strategy, Interaction Design, Information Architecture, Visual Design, Practice Development, Implementation Oversight
The Little User Research Project That Changed The Future Of MySpace In A Big Way
As the largest social network in the U.S., with over 76 million users, MySpace's decision to overhaul all of the major sections of the site could not be taken lightly. Redesigning MySpace demanded a great deal of empathy for a diverse user base and clarification of what makes MySpace unique in the saturated social networking space. The resulting redesign was welcomed by users and shot MySpace to the top of online ad views.
Services used: User Research, Interaction Design, Information Architecture, Visual Design, Practice Development
PayCycle “easy” online payroll just got a whole lot easier
PayCycle is like cruise control for small business payroll, which is why it is America’s #1 online payroll service. PayCycle’s biggest challenge was helping customers navigate through a complex setup process that lay between them and the open road. Adaptive Path worked with PayCycle to design a new on-ramp and navigation system to help new customers plan, prepare, and pace themselves through the process. The new PayCycle PayToday™ Setup tells you where you are, points out good rest stops, reminds you where you’ve already been, and how much further you have to go, resulting in a better experience and shortcuts to the destination.
Services used: User Research, Interaction Design, Information Architecture, Visual Design, Practice Development
Creative Commons: Widening Copyright Protection Through Design
Creative Commons came to Adaptive Path to redesign and upgrade their website so that they could widen their audience beyond tech savvy users to the creative community at large. Adaptive Path was engaged to redesign Creative Commons's homepage, simplify their licensing process, and make recommendations on how to improve their search engine.
Services used: Interaction Design, Design Evaluation Using Usability Testing
United Nations: Life-and-Death Architecture Challenge
When a disaster occurs anywhere in the world, the United Nations's ReliefWeb is the primary information resource for the humanitarian aid community. The information published there mobilizes real-time relief efforts, spurs non-governmental organizations (NGOs) into action, and affects how much funding governments provide to emergencies around the world. In 2002, the UN came to Adaptive Path to redesign this critical resource.
Blogger: Clarifying Value
in February of 2003, Blogger announced their acquisition by search engine giant Google. As links to Blogger began showing up in various Google properties, their traffic began to skyrocket -- with visitors who had no idea what a blog was or why they should sign up for one. Our resulting redesign dramatically increased the percentage of successful signups and thereby increased overall usage of the tool substantially.
Services used: Interaction Design, Design Evaluation Using Usability Testing
PeopleSoft.com: Merging JD Edwards' Website
In July 2003, PeopleSoft acquired mid-tier enterprise software company JD Edwards. Perhaps the most important business move in PeopleSoft's history, this acquisition required quick action from the PeopleSoft.com team, which wanted to demonstrate the very real integration of the two companies. PeopleSoft brought in Adaptive Path to ensure a smooth process, and the integrity of the new Web site.
Services used: Information Architecture and Navigation Design
PBS Member Stations: Best Practices Guidelines
The Public Broadcasting System has an array of member stations across the United States, each of whom has a website. The quality of the websites varies widely, impacting the perception of both the local member station and the national organization. Additionally, the member stations seek to drive pledges online, and away from costly call centers, but this is hampered by poor usability.
Services used: Design Evaluation using Usability Testing, Interaction Design
Crayola.com: Evolving the Brand through Web User Experience
Faced with trying to provide a compelling brand experience on the Web while struggling to rein in a site that had grown to unmanageable proportions, Crayola realized a new approach to the information architecture and user experience strategy of crayola.com would be necessary.
Services used: Design Evaluation using Usability Testing, Information Architecture and Navigation Design, Interaction Design
Agilent: Employee-Centered Intranet Design
The HR department had dual web sites: one for interacting with an employee's account, and another for retrieving information. They needed to pull the two together under a more effective architecture, but they were lacking a good methodology to follow. They also wanted to explore migrating to a CMS as a part of the new launch.
Services used: Goal Mapping using Task Analysis, Information Architecture and Navigation Design, In-house Mentoring
Thule Car Racks: Quick-turnaround, High-Impact Redesign
Thule Car Racks has a complicated product. Consumers need to be able to find a rack that fits their particular vehicle, is compatible with their chosen sport, and falls within their price range. The current site was not meeting these needs, resulting in expensive calls to customer service for virtually every sale.
Services used: Expert Design Assessment, Design Evaluation using Usability Testing, Interaction Design
Cathay Pacific: Enterprise-Wide User Experience Training
Headquartered in Hong Kong, Cathay Pacific is among Asia's top airlines. Realizing there exists unmet potential in both their internal and external internet properties, their E-Business unit needed to impress upon people throughout the organization the impact that user experience can have in realizing success.
Services used: In-House Training, Process Development
learn more »Additional case studies:
CTB/McGraw-Hill: Improved product usability
PeopleSoft.com: Site Unification
National Public Radio: Creating practical strategies based on user needs