Cathay Pacific Case Study

Business Need: Headquartered in Hong Kong, Cathay Pacific is among Asia's top airlines. Realizing there exists unmet potential in both their internal and external internet properties, their E-Business unit needed to impress upon people throughout the organization the impact that user experience can have in realizing success.

Process and Solution: Adaptive Path came on-site to conduct a series of three presentations. The first, with an audience well over one hundred, made clear the strategic value of user experience. The second was a hands-on user experience methods workshop presented to a smaller audience of Web managers and practitioners. In the third presentation we met with senior management in Cathay Pacific's IT team to address process change and organizational requirements.

Benefits: Adaptive Path supported the E-Business unit's initiative to promote the value of user experience at all levels of the organization. Our well-honed workshops ensured an engaged audience eager to apply the newly-learned methods. And our years of practical experience with a variety of companies helped senior management understand the implications of certain organizational change.