Peter Merholz

Peter Merholz is President and a founding partner of Adaptive Path. He is an experienced information architect, writer, speaker, and leader in the field of user-experience design. Clients include Cathay Pacific, Yamaha, and the California Health Care Foundation.

Professional Background

Peter's major projects at Adaptive Path include unifying PeopleSoft's 3 disparate Web properties into one unified presence, conducting research on health care policy for CHCF, recommending improvements for Yamaha's next generation digital keyboards, and helping Intel wrangle their massive set of product offerings into a manageable experience.

Peter is a regular speaker at Web design and information architecture conferences, such as ASIS&T's Information Architecture Summits (years 2000, 2001, 2002, 2004). He keynoted both the Institute of Design's 2003 About With and For conference, and 2004 SIGCHI.NL, the premiere Dutch HCI conference.

Peter is president of the IA Institute, and an active member of the ASIST and ACM's SIG-CHI. He serves on the organizing committees for the Designing User Experience conference and Information Architecture Summit.

Before joining Adaptive Path, Peter served as creative director of Epinions.com, a leading community-based product information site. While there, he led a site-wide redesign using branding, user research, and data analysis to inform visual design, interaction design, and content strategy.