Adaptive Path Selects Former frog/IDEO Exec as its Chief Executive Officer

For Immediate Release

San Francisco, CA — Adaptive Path, Inc. announced today that it has selected Michael W. Meyer to serve as its new Chief Executive Officer, effective July 21, 2008. Meyer comes to Adaptive Path from frog design, where he led the company’s California studio as General Manager, overseeing the firm’s physical and digital product design offering. Previously, he started and led the Product Strategy practice at IDEO’s Boston office.

Adaptive Path announced in April that the company was beginning its CEO search, soliciting suggestions from industry leaders on its corporate blog. The response was overwhelming. “The caliber of the short-list was surprising, even to us, but Michael stood out because of his expertise and credentials in experience strategy and design,” said Adaptive Path’s Chief Operating Officer, Bryan Mason, who led the CEO search committee. “Adaptive Path has such an unusual corporate culture, we needed someone who could be flexible about the work, but still be a great leader for our team. Adaptive Path has a passion for sharing ideas that forward the field, and we were impressed with Michael’s involvement with UCSD’s Rady School of Management.”

Not only has Meyer spearheaded tremendous operational achievements, combining frog’s Palo Alto and San Francisco offices into a single group, he’s also led a wide range of projects: planning a new line of home electrical devices, crafting the vision and expressing the value proposition for a major pharmaceutical company’s internet presence, developing a next-generation electronic payment token, and leading the cockpit and cabin design of a new jet aircraft. Meyer’s project teams have won two gold and two silver IDEA awards for their work.

“We were impressed with Michael’s track record, obviously,” said Adaptive Path Co-founder and President, Peter Merholz. “Innovation has become such a buzzword, but it can be difficult to find genuinely creative leaders. Michael has proven that aptitude. We’re excited to have him on board.”

“Michael’s experience leading large and diverse creative organizations made him an ideal fit for our needs,” said Jesse James Garrett, Co-founder and President of Adaptive Path. “We believe that as part of our executive team, Michael will contribute a unique perspective to growing our firm and tackling our opportunities, while preserving the culture that has made us successful.”

Before Meyer’s move to product development consulting, he served as a Lieutenant in the US Navy, running a Naval telecommunications facility in Naples, Italy as General Manager. Prior to that, he managed the production and testing of shipboard nuclear power plants as a Navy engineering officer.

Meyer has a bachelor’s degree in physics from the University of California, Berkeley and an MBA from Harvard Business School. He holds an appointment as a Fellow of the Batten Institute, Darden GSBA, University of Virginia, where he has taught early-stage innovation and product development. He currently instructs at the Rady School of Management, University of California, San Diego.

About Adaptive Path
Adaptive Path is an experience strategy and design firm that helps companies deliver great experiences through their products and services. Widely recognized as thought-leaders in the emerging field of experience design, Adaptive Path has worked with leading organizations such as Sony, National Public Radio, Crayola, Microsoft, the United Nations, and a global top-three mobile device manufacturer. The company has operations in San Francisco and in Austin, Texas.

Contact
Roland Smart
(415) 495-8270
roland@adaptivepath.com ###