UX Week Puts the Focus on the Most Important Audience: The User

For Immediate Release

San Francisco, CA, July 20, 2006 –

UX Week Puts the Focus on the Most Important Audience: The User
Conference Offers Unique Insight into User Experience Design

What

UX Week is the cornerstone conference for those seeking to address key issues in digital product design. The conference curriculum and networking events are designed with one audience in mind: individuals responsible for the user's satisfaction with a product.

The overarching topic of this year's conference is "user experience design." Presenters will demonstrate the connection between design and business strategy as well as innovation in digital products. Specific session topics include: product innovation & strategy; business value of design; user experience design case studies; interaction design practices and methods; documentation & deliverables; user research; next generation web applications; mobile design; design for community; and other critical topic areas.

Who

Adaptive Path is the founder and host of the annual conference, now going on its fifth year. Adaptive Path is a leading user experience research, development, and training firm that has provided custom services to a range of clients, including Fortune 100 corporations, pure-Web startups, and established non-profit organizations.

This year's impressive list of speakers include presenters from Google, Yahoo!, Microsoft, Carnegie Mellon, User Interface Engineering, and Adaptive Path. Keynote presenters include Stephen Johnson, writer, professor, social critic and technologist; Michael Bierut, principal at Pentagram Designs and co-founder of Design Observer; and Jeffery Veen, Founder of Adaptive Path and Design Manager at Google.

The confirmed audience is primarily product managers, interaction designers, information architects, user experience professionals, content managers, and others interested in promoting the user experience at all levels and throughout all types of organizations.

Where

The Hotel Palomar, 2121 P Street, NW, Washington, D.C. 20037

When

August 14-17, 2006

How

Members of the news media are invited to attend at no cost. However, you must register for day passes prior to the conference start date, or no later than August 11. Space is limited. Please contact Pete Selfridge via email, selfridge@adaptivepath.com to receive a day pass. A confirmation email will be sent to you with a check-in time and other information about the conference. You must bring proper identification, preferably a company-issued identification card or business card along with picture id when attending the conference.

For more information, please visit our website: www.adaptivepath.com/events/2006/aug/.

About Adaptive Path

Headquartered in San Francisco, Adaptive Path is a user experience consulting, research and training firm that has provided custom services to a range of clients, including Fortune 50 corporations, pure-Web startups, and established not-for-profit organizations.

Contact

Pete Selfridge
selfridge@adaptivepath.com
Adaptive Path
363 Brannan St.
San Francisco, CA 94107
Phone: 1-415-495-8270