Introducing the Charmr — Adaptive Path Unveils Design Concept at UX Week 2007

For Immediate Release

Washington, DC, August 14, 2007 – Introducing the Charmr — Adaptive Path Unveils Design Concept at UX Week 2007

Before a packed audience today in Washington, DC, Adaptive Path unveiled its latest design creation, the Charmr. The Charmr is an experience design concept that could change how diabetics manager their condition. Unique and innovative in its approach, the Charmr addresses user behavior and psychology, as well as current technological trends to project how insulin pumps and glucose meters might work five years from now. Simply stated, the Charmr is what the future could look like for diabetic products; it's the result of a search for better designs in this area.

Watch the video we put together that helps illustrate this remarkable conceptual design: http://www.adaptivepath.com/blog/category/charmr-project/

"As experience design consultants, we love having the opportunity to tackle lots of different problems, yet we don't always get to try out all the problems that interest us the most," said Jesse James Garrett, president of Adaptive Path. "So we decided to go hunting for problems nobody's asked us to solve yet."

Enter Amy Tenderich. In April of this year, she posted her "Open Letter to Steve Jobs" on her blog (http://diabetesmine.com) pleading with the Apple CEO to apply some of that company's design expertise to improving the lives of the 20 million American diabetics who rely on technology to manage their condition. Speaking from her own personal experiences, as well as for the millions of others like her, Amy simply asked for better products for diabetics.

Bulky and oftentimes inconvenient to use, the monitor and insulin pump used by diabetics today could benefit from some thoughtful re-design work. A team of designers, researchers and project managers at Adaptive Path set out to develop an experience design concept that was elegant and functional -- one that took user behavior, psychology, and technological trends under consideration. The end result was the Charmr.

"The video released today doesn't stand-alone, we've provided all the background on the thinking behind the Charmr concept, including our research findings, as part of our case study," said Garrett referring to the information released today on the Adaptive Path website. "It's been an exciting project that has pushed us in unexpected ways -- in other words, just what we had hoped for. We look forward to doing more of them!"

Today's announcement was delivered at UX Week 2007, Adaptive Path's flagship event for sharing their user experience design knowledge and techniques. The event, now in its sixth year, is held annually in late summer or early fall. This year's event is being hosted in Washington, DC at the Washington Court Hotel.

Adaptive Path is a leading user experience research, development, and training firm located in San Francisco. Adaptive Path has provided custom services to a range of clients, including Fortune 50 corporations, pure web startups, and established non-profit organizations. For more information visit www.adaptivepath.com. Please contact Pete Selfridge via email, selfridge@adaptivepath.com, or cell, 773.620.2947 for more information.