Jeffrey Veen is one of the founding partners of Adaptive Path and project lead for Measure Map, the well-received web analytics tool acquired by Google in 2006. After five years with Adaptive Path, Jeff moved on to Google, where he lead the redesign of their Analytics product and managed their web apps UX team. He left Google in May, 2008, to work on personal projects.
As a strong voice for the strategic importance of design, Jeff's influence over Adaptive Path's direction and philosophy is undeniable. Although Jeff will no longer be an employee of Adaptive Path, he will continue to influence the company as a creative colleague and a good friend. We will miss Jeff, but we look forward to a productive relationship in the years ahead.

Visit Jeff's Personal Site
http://veen.com/
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The Adaptive Path Team
- Alexa Andrzejewski
Interaction Designer - Analisa Lono
Events Coordinator - Andrew Crow
Senior Experience Designer - Brandon Schauer
Experience Design Director - Brian Cronin
Project Manager - Chiara Fox
Senior Information Architect - Chula Carlson
Controller - Dan Harrelson
Senior Technologist - Gina Crescenti
Client Relations Associate - Henning Fischer
Design Strategist - Jared Cole
Interaction Designer - Jennifer Bolduc
Human Resources Director - Jesse James Garrett
President - Julia Houck-Whitaker
R&D Manager - Kate Rutter
Senior Practitioner - Kim Lenox
Senior Interaction Designer - Kumi Akiyoshi
Visual Practice Lead - Laura Kirkwood-Datta
Vice President of Professional Services - Leah Buley
Experience Designer - Michael Meyer
CEO - Pam Daghlian
Event Manager - Patricia Merino Price
Client Relations Manager - Paula Wellings
Experience Designer - Peter Merholz
President - Rachel Brune
Project Manager - Rachel Glaves
Experience Designer - Rachel Hinman
Design Strategist - Roland Smart
Senior Marketing Manager - Sarah B. Nelson
Design Strategist - Teresa Brazen
Project Manager - Todd Elliott
Project Manager - Todd Wilkens
Design Researcher & Manager, Austin Office
Board Members
Emeritus
- Dan Saffer
- David Verba
- Janice Fraser
- Jeffrey Veen
- Indi Young
- Lane Becker
- Mike Kuniavsky
- Ryan Freitas